Having GENZ as a target we have been including them in many phases of the process through user interviews and focus group, to tune user experience, tone of voice and branding.We had to be creative in how to go from zero to a valid customer base. How to gain credibility with a public that is constantly connected and is used to consume fast digital product? How do you become the "cool one" in the square if no one heard of you?This product required a tight collaboration with the marketing team in creating and maintaining alive a instagram channel, social media campaigns, live events and influencers review.
My role as a product design lead:
• Shaping and translating the project vision into a product with a compelling user experience
• Defining the roadmap, together with PM and tech lead, to create a e2e solution that can evolve from MVP to a rounded product step by step, feature by feature
• Brief, manage and coordinate a the design team
• Translate user needs, and insights from the interviews to a compelling brief
• Looking at quantitative and qualitative data to evolve the product to create the right experience for user and buyer
• Help and mentor our behavioural expert in the content team, to translate scientific proven intervention in compelling digital experiences
• Supporting the AI team to translate technical solution in product features