One of the biggest challenges when building a mental wellbeing product is finding the right balance in between engagement and efficacy. Resilience is not built over night and a lot of activities proposed by the app will be efficacious if repeated over time. When an app is boring, in this world of infinite scrolls and immediate rewards, people default is to the delete button. The sweet spot is to find a compelling solution for people to come back to get to that AHA moment, when they start to feel better thanks to the interventions given by the app.
We build this product knowing that one size doesn't fit all, and instead of having a prescriptive user experience as it was a pill, we designed the app imagining it is coach that tries to understand who you are and who guides you in finding what works for you.The success is proven not only by the retention figures, but also by the 88% rating given by ORCHA.