ASHA


Reuniting refugees across the world


with Anders Højmose + Ulrik A. Hogrebe (CIID - 2010)


Asha is an iPhone application that helps reunite families and loved ones torn apart by disasters and conflict. Using simple Bluetooth technology, Asha allows rescue workers and refugees to collect names and locations of people they meet and sync them across iPhones – independently of a functioning communication infrastructure. Meeting a person who is missing a loved one, the resulting database can be searched – revealing where and when the loved one was in the vicinity of an Asha equipped phone.

Asha was designed to:

- Utilise the superior data storage and GPS functionality of smart phones while still allowing for less advanced phones to contribute information to the database.

- Use the mobility of rescue and aid workers locally and globally.

- Not interfere with the aid workers other routines.

- Be cheap in comparison to other systems and easy to implement.

- Utilise the growing mobile phone penetration in emerging markets

- Be viral. 50 Asha Apps in the field, registering 13 names for a week, amounts to an astounding 4550 names registered.

- Alleviate in the short term locally and in the long term globally.

- Finally and most importantly, to give refugees enough peace of mind to be able to start over again.

---> Thanx to Asha, PSFK interviewed us for their Future of Health Report – a project in association with Unicef – on our ASHA app, health, technology and designing for developing countries. Read the interview over at PSFK