About

Hey there!

I'm Martina

I’m a designer based in Barcelona, Spain. I’m originally from Italy and I have been previously living in Denmark, China, France and The Netherlands.

write me at: martina.pagura[at]gmail.com

My Career so far

I am currently working as a Head of UX at Cookpad Global, leading a multidisciplinary team to translate RND projects from MVP to product/market fit. The current focus of my team is to develop new concepts to enhance cooking and learning experiences by going beyond software solutions and entering the space of hardware and electronics. While building new products we are creating know-how for the company, as the explored field is not in the company's DNA.

Previously I was a Design Manager at KoaHealth, a recently born Start-up spin out from a Moonshot unit of Telefonica. Koa’s mission is to make mental health support accessible to millions of people through the use of technology. Based on this mission I lead my team to explore and deliver product solutions in which the user experience is enhanced by the use of AI (artificial intelligence). I strongly believe that looking into the real world and talking to real people is the best place to harness inspiration that can then be used to drive innovation projects.

My background is rooted in interaction and service design, and I love to work on new concepts that explore the possibility of promoting new lifestyles and behaviours. I approach design problems by looking into the future and imagining new ways of doing things. My professional experience span from working for big tech companies like HP and Microsoft to agencies like CIIDConsultancy and education (CIID, IED, Elisava). I have been slaloming between shaping the future vision for new technologies, shipping products and design research. I believe that design strategy and design practice needs to go hand in hand to produce innovative products.

My education developed across multiple European institutions, in Italy, France and finally Copenhagen, where I built up my knowledge moving among different design disciplines, methods and approaches.
Through these experiences, I developed a critical viewpoint about how design can be applied to various contexts and industries, as well as a strong set of practical skills I use to realise ideas and visions and lead teams to ship successful products.

Highlights

Talks

• Interface tells - Open lecture- CIID Costa Rica (Online 2021)
• Interface tells - Lightning talks - Dentsu (Tokyo 2020)
• User experience prototyping - Designit (Barcelona 2017)
• Designing away from the screen - CIID10 - Impact mind (Copenhagen 2016)
• Let's prototype: how to make use of user experience prototype for mobile app develoment - Pragma Conference (Firenze 2015)
• Prototyping: inspiration, understanding, validation - CIID Open Lecture (Copenhagen 2015)
• Life between cultures: the first user centred design research in MSRA - UX-EA Days (User Experience-East Asia) Conference - Microsoft (Beijing 2011)
• Let’s prototype. From paper to final solution, what’s the value of prototypes for designers? - Microsoft Research China (Beijing 2011)
• Savût: promoting healthy behaviours through interactive objects - Theory and Practice (Copenhagen 2010)
• Laundrym: connected laundrette service - Frog (Milano 2009)
• Laundrym: connected laundrette service - Experientia (Torino 2009)
• Laundrym: connected laundrette service - H-Farm (Treviso 2009)

I'm Martina

My Career so far

Highlights

Talks

Awards, exhibitions